Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
research skills to access and compare contemporary styles and conceptual and aesthetic approaches to the historical and contemporary photographic/photo imaging visual communication environment
critical thinking skills to:
recognise and address conceptual barriers to visual communication principles
reflect on and analyse own performance
literacy skills to interpret theories and themes on historical and contemporary photographic/photo imaging in the visual communication environment
numeracy skills to assess the financial viability of creative and commercial opportunities as they arise from trends and emerging technologies
communication skills to articulate research practices and methods
learning skills to review personal performance within the context of the photo imaging visual communication environment.
Required knowledge
contexts for the use of photo images within visual communication
copyright, moral rights, intellectual property and plagiarism issues within the historical and contemporary photographic/photo imaging visual communication environment
creativity and innovation processes that drives successful photo image making for visual communication
principles, theories and themes of photo imaging in the visual communication environment.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Theories may include: | art and design theories that impact on the use of the photographic image art movements that impact on and relate to photography/photo imaging human vision and perception narrative and story-telling science and technology social issues and movements theorists and commentators on art and the image, including: Ansel Adams Arthur Steiglitz Georgy Kepes John Berger Laslo Mohly-Nagy Minor White P H Emerson Robert Adams Roland Bathes Susan Sontag W Eugene Smith Walter Benjamin. |
Context may include: | copyright and moral rights intellectual property plagiarism proof and evidence to communicate an idea to inform and educate to inspire to persuade (e.g. propaganda). |
Modes and media may include: | combinations of: audio and visual material images and text still and moving images billboard images hybrid technologies images in an exhibition mass communication and single viewer newspapers and magazines television, internet and video streaming social media, such as blogs and tweets. |
Themes may include: | abstraction advertising beauty culture gender identity landscape nature philosophical and classical themes religion reportage science and technology sexuality social issues the human condition the nude the photograph as truth the portrait. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist